Get Your Weird On: Personality in Copy

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Get Your Weird On: Personality in Copy

Often, my clients are facing a crisis of voice. They can’t key into writing and content that feels good to them because they are trying to emulate everyone else. It’s exhausting and 99% of the time, it’s fruitless. Instead of wasting your time with to-the-t formulas and “blueprints to success”, get serious about letting your personality shine through in your content if you want to see results.

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7 Simple Ways to Make Your Content Flow Like a Sweet, Lazy River

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7 Simple Ways to Make Your Content Flow Like a Sweet, Lazy River

If you hang around writers for very long, the “f” word is bound to come up. No, not that “f” word. I’m talking about “flow.” It’s thrown around in writer-to-writer conversation pretty frequently these days. As a writer, I know the importance of flow and how it enhances even non-writers’ messaging. The thing is, flow is sort of an elusive concept. It’s one of those things that makes it so easy to read and connect with content that you don’t even notice it’s there when it’s done really, really well. Unfortunately that doesn’t make it it easy to define if you don’t eat, sleep and breathe words like some of us weirdos. 

So, to help demystify that pesky “f” word and make achieving the sweet, lazy river kind of flow easier for you, I’ve put together some tips. Trust me, the impact is worth a little extra education.

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Stop Telling Yourself Your Story Doesn't Matter

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Stop Telling Yourself Your Story Doesn't Matter

A lot of the time people aren’t ready to dive deeper than the elevator pitch and the carefully crafted summary statements. So once you have your audience's interest piqued - then what? The elevator pitch serves as a way to reel in your potential customers, clients and creative partners. If that’s the purpose, you need to have the rest of the story ready to tell. It’s not enough to pull someone closer and have nowhere to go once they’re hooked.

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Deadly Content Sins: The Dangers of Blending in

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Deadly Content Sins: The Dangers of Blending in

Content is not a formula you can pick and plug your name, your business’ name, and select details about who you are and what you do into a mad libs-style document and suddenly have brilliant, witty, engaging copy that resonates with you, is on-brand, and pulls your ideal audience in like a magnet. But a lot of the time, businesses treat it like that.

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Don't Half-Heart Your Content

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Don't Half-Heart Your Content

You have a great website, a brilliant logo, and you seem so knowledgeable, yet personable. Then they start reading through the pages on your website. The copy is choppy, doesn’t flow well, and seems to contradict the special sauce you’re showcasing in other parts of your business. Your blog is no better, and leaves them conflicted on what to do next. They were really thinking about buying from you, but now they aren’t so sure.

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How to Avoid the Cardinal Content Sin: Don't Ignore Your Audience

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How to Avoid the Cardinal Content Sin: Don't Ignore Your Audience

You write for you, about you, your products, and the goings on in your business. It’s natural for you to write about and it’s fairly simple, too. Plus, people love to see behind the scenes and know all about what’s going on in your business, right? Honestly? Not really. Not until you’re already an important daily fixture in their life. And you won’t be anyone’s go-to resource if you can’t stop yapping about yourself.

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4 Ways to Stop Fearing Your Content and Step into Your Authority

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4 Ways to Stop Fearing Your Content and Step into Your Authority

You slay at the work you do and you’re beyond committed to the people you do it for. You’re damn good at your job, and you stand firm in that knowledge. Buuuuut, when it comes to writing about your area of expertise, all of a sudden the self-consciousness monster stomps in, roaring so loudly you can’t hear that clear, confident voice that propels your business.

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5 Quality Content Commandments You Should Be Following

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5 Quality Content Commandments You Should Be Following

Content Marketing. You’ve seen articles about its importance more times than you’ve scrolled by that video of the kitten riding the roomba in a shark costume. But sifting through it all to find the tips, the strategies, and the processes that work best for you is headache inducing at best.

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How Wild Spark Creative Came to Be

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How Wild Spark Creative Came to Be

If you’re reading this, welcome, and thank you for being part of this journey with me. All of this is for you.

So you can have a content partner who believes in you and cares for your brand as much as you. So your content can connect AND convert. So you can have the right words in the right place to reach the right people. 

Wild Spark Creative was created to do one thing: ignite your brand.

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